Image ALT text and filenames are often grouped under image SEO, but they solve different problems. Treating them as separate workflows makes the work clearer and the result more useful.
ALT text describes the image
ALT text should help someone understand the image when it cannot be seen. Describe the product and the meaningful visual detail in context. Avoid keyword lists and do not repeat decorative information that adds no value.
Filenames identify the asset
A filename supports internal organization and can provide a cleaner signal than a camera-generated name. Use readable, stable naming rules and preserve the correct file extension.
Review each workflow on its own
Bulk tools should show the current and proposed value separately for ALT text and filenames. This prevents a broad image task from turning into one opaque update.
